Her style space is mapped out by data collected based on the answers she provides. A probable style space exists in dark blue between 2 attributes, while her desired style space is light blue and found between 3 jewelry attributes such as stone type, shape and metal tone.
One Pager Summary of Elements
• List what types of text is on the page
• Understand and limit what questions to ask about her style preferences
• Identify if we want a simplified survey with drop-downs, input fields, and radio buttons
• Create rules for types of responses
Competitive Analysis Matrix
To understand how many questions to ask on a style profile, I conducted a competitive analysis to assess the strengths and weaknesses of other style profiles with respect to our competitors. By comparing specific elements we can identify what attracts other customers to alternative services, as well as understand what they provide that can be useful for implementing into our own solution.
To address returning Rocksbox members who had already completed their initial style profile, our team explored a quick survey method to collect user data on the types of jewelry she preferred.
It was a special link that allowed her #wishlist to be updated based on what she swiped right on. This sample animated prototype was later modified to Sparkle or Skip to stay on brand. (Prototype shown was prior to the Rocksbox rebranding in May 2016).
Desktop Layout View
For new users filling out their style profile for the first time, the layout with 4 responses is shown in this wireframe.
Mobile Final Mock
After narrowing down the questions, images, and agreeing cross functionally on which content to cover for her jewelry needs, we finalized the style profile with the first question about her metal tone preferences.
We used images to increase user engagement and kept the answers to even numbers to eliminate response bias. The style profile previously launched surfaced plenty of bias pertaining to other mixed factors such as color choices and style.
In the question above e.g., dangly, stud, and ear jackets & climbers are 3 different options of comparison that relate to the style of how the earring fits. Because we are only measuring style, we kept the bias to a minimum by not introducing other colors or stone types between those 3 to equally distribute the odds.