A lifestyle brand dedicated to design, travel and creative expression.
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One Kings Lane Community

This project is currently being assembled.

#MYOKLSTYLE

#MYOKLSTYLE

Personal hashtags are a great way to build social engagement and community for lifestyle brands. One Kings Lane has over 619K followers on Instagram, with their own #MYOKLSTYLE that allows members from their community share their top designer homes and interior spaces from the OKL collection. The #MYOKLSTLE has over 56K hashtagged posts.

 

My role: UX design, UI design, product design, product management

Responsibilities: to maintain user engagement and improve retention so that the OKL community highlights interior designers, while also sharing which products were used in their Instagram post.

 

 

 Mobile View  (This allows a user to see their social media post as their account is tagged and pulled in through their #MYOKLSTYLE from the UGC content, while also identifying which products were used and featured in their post).  What this does:  • Promotes community involvement so that interior designers can share their work  • Develops cohesion among products to increase visibility and lifestyle brand awareness  • Markets products from the One Kings Lane collection to increase sales and provide social context

Mobile View

(This allows a user to see their social media post as their account is tagged and pulled in through their #MYOKLSTYLE from the UGC content, while also identifying which products were used and featured in their post).

What this does:

• Promotes community involvement so that interior designers can share their work

• Develops cohesion among products to increase visibility and lifestyle brand awareness

• Markets products from the One Kings Lane collection to increase sales and provide social context