A lifestyle brand dedicated to design, travel and creative expression.
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Extole

Extole is a referral marketing platform that helps businesses grow through word of mouth. Their software helps marketers with customer acquisition by scaling their growth and rewarding existing customers with loyalty programs. This project was completed in January of 2015.

My role: visual design, typography, graphic design, copywriting

Responsibilities: to create visual designs that illustrate Extole's core values and to design invitations for marketing collateral

Process:

• Define what core values mean to the team

• Find inspiration using pop culture influences

• Sketch ideas on paper

• Illustrate on Adobe Illustrator to create vector lines

• Ship to offset printer with correct CMYK colors and file sizes

Challenges

• No working style guide of the company brand except fonts

• Imagery had to appeal and resonate to entire team of ~ 60 people

• Gaining insight of project without enough context

Results

• 22 x 28 inch poster boards

• Business card size invitations with details

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